Shhhh… don’t tell anyone – I’m addicted to blogging. I cut back on my post frequency across the board last week and come Sunday (officially my rest day), I find that I can’t stay away from it. Too much is bursting to come out.
Yesterday, at the absolutely wonderful Lenormand workshop with Chloe McCracken (watch this space, I’ll post about the workshop with lots of pictures on Wednesday), someone suggested that a lot of people with a strong online presence do it for their ego.
I had to sit with that for a while. I always used to think that it was my desire to share information that made me a prolific blogger… and also because writing is therapeutic… but yeah, if I’m perfectly honest, there is a not-so-small element of ego gratification present.
However, that is no different to any other form of artistic expression. Would the circus artists keep performing without an audience? I think not. The pay is often meager but the love and appreciation we receive for sharing our gifts with the world make it all worth it. There are many forms of energy exchange and none is better than any other if the price is agreed upon. At the end of the day I’m an artiste. I started my days as a student with the Swedish Royal Opera Ballet… what do you expect?
And as an added bonus to the recent complete acceptance of the fact that I have an ego, I pulled the 6 of Wands in the First House for my Solar Return 12 Houses Zodiac Tarot Reading a week ago (see pic at top of page). What does it mean? Confidence in my skills and great sense of achievement which will radiate from my very core since the first house describes the ego/personality. It’s an ego card in an ego house. Love it!
Uhu, having an ego is OK. It’s what you do with it… I’m 43 now and finally OK with owning mine, which means I’m OK with you owning yours too Less Shadow all around! I’m in a good place and better equipped to serve Spirit because of it.
During that same Lenormand workshop, I had someone ask me why I would have more than one blog, and in particular more than one Tarot blog. I’m sure it seems like overkill to a lot of people.
There was no underlying strategy for how I ‘metastasised’ (Stars in the Lenormand cards!) in the blogosphere – just a desire to share specific knowledge with the people who were looking for that particular information and realising that it would be easier for them if I labeled the information correctly rather than lumping it all under the same blog. Besides, once you get the hang of creating a blog, it only takes about half a day to get a new one up and running
It turned out to be an awesome business strategy though. Cross-linking all my blogs didn’t only make it easier for people to find what they were looking for (which was the original intent) but also made my blogs take giant leaps in the Google and Alexa rankings.
In only ten days, Love Dove Tarot will be one year old and by then I will have exceeded 650,000 page views. Not bad for a blog that’s been online for one year had hasn’t paid a penny for advertising!
And content is still king. I could have cross-linked all I liked but I had I not put the murderous amount of work in that I did in 2012, there would have been no reason for people to keep returning to the Love Dove blog. It has to be said though… my health was starting to suffer, but that is all going to change this year. I’m not saying I will rest on my laurels but I will find a healthy balance between work and the rest of my life so that I can be around for a few more years. I would like that and I hope you will too…
Until next time…
PS. Order your very own 12 Houses Zodiac Tarot Reading HERE!